ADVERTISING POLICIES & TECHNICAL SPECIFICATIONS

General Policies

Record of Delivery for Rich Media
If a client’s campaign is to be billed on 3rd Party data and the client is also running a separate vendor’s rich media ads, the rich media vendor’s record of delivery will be referred to as the source for impressions delivered, including cases where a 3rd party tracking tag is embedded within the rich media vendor’s code.

Multi-Event Clicktags in Flash Ads
Please notify us if use of multi-event Flash ads is employed (including if the ads will be rotated in at a later point during campaign). These ads are known to break if we try to track clicks on the our end, so if we know they will be used we will disable click-tracking at campaign launch.

Creative Change / Rotation Policies

• Max # of different creative units per placement 4 per ad size, unlimited if 3rd party-served
• Max # of creative changes allowed Once per month, unlimited if 3rd party-served

Creative Submission /Checklist for Submitted Creative

• Check creative against Media Types and Restrictions on last page?
• Did you stay under the max file size?
• Have you notified us of multi-event Flash ads you may be running?

Deadlines for Creative Submission

• Lead time for banner all ads

3 business days before launch

• Lead time for video, audio, sponsorship units

5 business days before launch

Late Submission Policy
Per the IAB Late Creative provision (in IAB/AAAA Terms and Conditions 2.0), we will run houseads for paid placements until creative is received. The impressions delivered will count towards the contracted goals. ADVERTISING POLICIES & TECHNICAL SPECIFICATIONS

SEND CREATIVE TO:
ads@markappeal.com

In the email subject line, please include:
Client, Campaign, and Launch Date